HYPER-CASUAL

Hyper-casual games have become a major category in the fast-paced and ludicrously competitive mobile game industry. Hyper-casual refers to minimalist games, which emphasize simplicity in their design. Titles in this genre can be played immediately, often using a single tap interface, and tend to be highly engaging and replayable. This market is easy to enter but extremely difficult to master.

Hyper-casual games have become a major category in the fast-paced and ludicrously competitive mobile game industry.
Hyper-casual refers to minimalist games, which emphasize simplicity in their design.
Titles in this genre can be played immediately, often using a single tap interface, and tend to be highly engaging and replayable.
This market is easy to enter but extremely difficult to master.